12/11/2022 0 Comments Ultraviolet flixster com
The downside of that policy has been a lack of enthusiasm among retailers to sell UltraViolet-licensed content - which entails significant development investment and operational expenses. UltraViolet wants to make it as difficult as possible for a single digital video retailer to assert such market power. #ULTRAVIOLET FLIXSTER COM DOWNLOAD#This lock-in gives Amazon power in the market as a retailer it had 58% market share as of February 2011 (by comparison, Apple has over 70% of the music download market). If you want to read the same e-book on a Nook, for example, you have to buy it separately from Barnes & Noble (and then you can read that e-book on your PC, Mac, iPhone, Android, etc.). You get e-book portability - it will even remember where you last left off if you resume reading an e-book on another device - but you are still tied to Amazon as a retailer. #ULTRAVIOLET FLIXSTER COM ANDROID#If you buy an e-book on Amazon, you can download and read it on a wide variety of devices: not just Kindle e-readers but also iPads, iPhones, Android devices, BlackBerrys, PCs, and Macs - in other words, pretty much everything but other e-reader devices. UltraViolet retailers must compete with each other through value-added features.Īmazon’s Kindle e-book scheme offers a good illustration of platform lock-in and how it differs from other features that a retailer can build or offer. The most important example of this is rights locker portability: users can access their rights lockers from any participating retailer. To do this, the DECE studios pushed for ways to thwart consumer lock-in by online retailers that would sell UltraViolet content. One of the design goals of UltraViolet was to ensure that no single retailer could attain a market share large enough to be able to control downstream economics - in other words, to avoid a replay of Apple’s dominance of digital music downloads (and possibly Amazon’s dominance of e-books). #ULTRAVIOLET FLIXSTER COM PORTABLE#It includes a few limitations on the number of devices and family members that can be associated with a single UltraViolet account, but in general UltraViolet is designed to make video content more portable and interoperable than, say, DVDs or iTunes downloads.įive of the six major Hollywood studios (all but Disney*), plus the “major indie” Lionsgate, are participating in UltraViolet. In other words, UltraViolet promises users format independence and a hedge against format obsolescence, while providing some protection for the content by requiring it to be packaged in several approved DRM and stream encryption schemes. The rights locker, managed by Neustar Inc., tracks each user’s purchases. They can also stream the content to a web browser anywhere. #ULTRAVIOLET FLIXSTER COM WINDOWS#Then they can obtain movies in one format (say, Blu-ray) and be entitled to get it in other formats for other devices (say, Windows Media file download for PCs). Users can establish UltraViolet accounts for themselves and family members. It implements a so-called rights locker for digital movies and other video content. UltraViolet is the “brand name” of a standard from a group called the Digital Entertainment Content Ecosystem (DECE), headed by Sony Pictures executive Mitch Singer. As I’ll explain, this hasn’t been a surprise, but Amazon’s new interest in UltraViolet could make all the difference. Leaving aside UltraViolet’s initial technical glitches and shortage of available titles, the problem with UltraViolet from a market perspective had always been a lukewarm interest from online retailers. Even if it’s a single studio, the importance of this announcement to the likelihood of UltraViolet’s success in the market cannot be overstated. The Amazon executive didn’t name the studio, though many assume it’s Warner Bros. Let’s get to the game-changer first: Amazon announced that a major Hollywood studio is licensing its content for UltraViolet distribution through the online retail giant. and its Flixster subsidiary that could charitably be called “premature.” Of the two news items, one is a nice to have, but the other is a game-changer. A panel at this week’s CES show in Las Vegas yielded two pieces of positive news for the DECE/UltraViolet standard, after a launch several months ago with Warner Bros.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |